The launch of a new website is an exciting proposition for any business, but in order to ensure it goes off with a bang, you will need to plan and execute the pre-launch process carefully. We’ve put together a list of tried and tested expert tips to follow to help you promote your new website.

Build anticipation

Now is the perfect time to start building buzz around your brand! You’ll want to begin by growing your customer base – especially if you’re a new business. You can choose a traditional route such as printing newspaper ads, or a more current direction by using social media. Just make sure, whatever method you choose, it’s a direct line to your target audience so you’re communicating effectively.

Another great way to build up some hype before your launch is to reach out to an email list. Emails can be beautiful works of art that let you relay your message to a group of people all at once. You can use emails to tease or share more information about your launch, products and services. Using beautiful images or including gifs will ensure your emails captivate your audience.

Utilise social media

Every business should make the most of social media to build brand awareness and increase audience numbers, whether they already have a website or not. However, if you’re launching a new site, using social media is a highly effective strategy to promote this event and stoke up excitement for the launch.
Create pages on social media platforms most frequented by your target audiences and regularly drip-feed information about your new website launch to create relationships with your customers and build up the anticipation. As well as detailing when the site will be launched, include information about what you’ll offer, what the site will contain and what visitors can expect.

Tease audiences with snippets from your new website, such as a sneak preview of some images, videos or blogs. Include offers or promotions for the first number of people who visit or purchase from your site once it’s launched.

As well as promoting your launch on popular sites such as Facebook or Instagram, the power of video cannot be ignored, so consider making short videos on YouTube talking about key aspects of your new website and the launch.

Start blogging

You might not be able to blog on your new site yet, but that doesn’t mean to say you can’t post on another related site. Create a guest blog post about your new website launch to feature on a site that your target audience is likely to follow. Include a link to your website and the dates of the launch so that visitors can click on it on the big day. As well as guest blogging, you might also wish to pay an influencer to promote details of your new website launch or consider creating some press release copy.

Timing is crucial, however. If you release a guest blog post or PR copy about your launch, make sure that it hits audiences close to the launch date. If you post too early, audiences may forget about it, but if you post too late, the momentum may be lost.

Now that you know everything that you need to when it comes to promoting your new site all that’s left to do, is to start (and finish) building it! Try Go Sitebuilder FREE for 14-days – no credit card required!