What should be considered when designing a financial website?

A financial website may seem more challenging than websites for other, more creative industries. This is because you need to balance style with stability, and show authority in your field while still being approachable. Sound daunting? Don’t worry, we’ve put together some ideas that will help you design the best financial website for your company! 

Colour theme

A good colour theme is paramount when designing your financial website. Often, website builders will have built-in colour palettes that you can use, which makes life easier because you already know that these colours will complement each other. However, even though a pink-and-yellow colour theme might be a good idea for an events website or a clothing brand, it might not evoke the right response from your target audience.

The most common colour scheme for a financial website is blue and white. To stand out from the crowd while maintaining a refined and modern look, a monochrome colour scheme is also a good design choice, but make sure it isn’t dull by adding high quality images, or even adding a pop of colour in the navigation bar or logo. 

Blue indicates serenity and security, whereas black offers more authority and solidity. Adding a warm colour like rust or muted orange evokes the idea of home, stability and being down to earth. If your logo has a specific colour that fits into one of these themes, you can create a colour palette around it using a colour palette tool such as Coolors. When choosing a colour scheme, remember less is more; it’s best to have two complementing colours than adding four or five clashing ones, resulting in a mismatched and unprofessional-looking website.

Appeal to your target audience

Making sure your services appeal to your target audience is key to any successful financial company, and this is something you can easily show when building your website. Create an audience persona, thinking about their age, financial position and life goals and tailor your services towards them. A great way to instantly reach out to your target audience is to have an image of people that fit your buyer persona on the homepage; if people arrive on your site and immediately relate with the image, then they are more likely to explore the website further. 

If you are targeting people who have no previous experience in financial matters and may find approaching a financial company daunting, then why not present your services in the clearest way possible? Creating infographics or flow charts that visually explain what you do and how you do it will help your potential customer feel secure, as they know exactly what to expect. 

Is there a ready to go template for a financial website?

If you don’t want to get bogged down in website design, then you can find a website builder that has ready to go website design templates. This means you can just choose a template and input information about your company, letting the website builder take care of the images and the colour scheme. Go Sitebuilder has templates ready designed for a host of industries, including the financial sector, so you can have a website up and running in a few minutes. If you’re not 100% happy with the template, you can move things around, change colours and add new images until you have a website you love.

How important is website design for financial businesses?

A website isn’t just a pretty face – it’s also a supremely important online marketing tool. A good financial website design will incite your visitors to stay on your site and do more research on the services you provide, hopefully converting into paying customers. The more professional and eye-catching your website is, the more likely this is to happen. 

It is also a great way to prove to your customers that you are a leader in your field. Many financial companies have newsletters or information on general financial queries that potential customers can access for free or by signing up with their email. 

According to a survey by marketing solutions company Blue Corona, 83% of consumers said that website user experience is important when choosing a financial services company. Having your own website both makes you more visible to customers – most of whom carry out initial research online – and makes it more likely for them to stay on your site and request your services. 

If you think your financial services company could benefit from a website but you don’t have the time to curate one from scratch, then try Go Sitebuilder. Our website builder is designed to be as simple and time-efficient as possible, so you don’t have to spend hours designing before you start to see the results. Try our 14-day free trial today, and see what your financial business could look like on the web.