Categories: Digital Marketing

How can I achieve success in digital marketing?

Digital Marketing is important in today’s world, but it needn’t be daunting. There are some simple ways to use it to make your products and services more successful. People love a good story, so use a website to tell the story behind your business. Be personal and talk about how you were inspired to start up, people will feel they can understand and relate.

Pictures that tell a story

Images are a great way to share your journey, particularly if there’s an interesting reason behind how your business started. Social media can be great for this and allows you to add hashtags to reach people who may be interested. While it’s important to let people know what you have to offer them, it helps not to be too “salesy”. And even on occasion, allow them to see a little of yourself or your company; such as social outings as a team or celebrating a colleague’s milestone birthday.

Adding personality to your brand

Potential customers like to feel that they know your brand or at least understand why they might need what you’re selling. Simply posting an image of your product and a link to buy, isn’t good enough. It offers no reason for people to part with their hard-earned money and it gets caught up in a sea of other adverts all doing the same thing. Describe your products well and add an ‘About page’ to your website so your customers can get to know the brand they’re buying from.

Reaching your customers the right way

A website that is memorable and includes something which sums up what you do is a fantastic way of ensuring people can find you. Linking your social media accounts to your website also makes it easier for people to get in touch and follow your progress and successes. To appear more professional, add forms to your website so people can reach out directly. Including a news section or adding a blog is useful for keeping people informed and engaged with your business.

Optimising your content

To ensure you attract the right people to your website, SEO can important and so is the ability to incorporate social media and YouTube videos. Many people respond better to videos. They are a great way to keep people’s attention for a longer span of time. As mentioned, you’ll also want to add contact forms to your website. This makes it easier for customers to get in touch, as not everyone finds using email or social media to be an easy task.

If you haven’t started building your website yet, or you’re still looking for the right tool for you, check out our free trial of Go Sitebuilder. Go Sitebuilder has been created with busy small business owners in mind so you won’t need any previous website building experience. Try it today and see just how easy it is!

basekitgo

Recent Posts

Marketing your business: A beginner’s guide to buyer personas

You’re great at running a small business… but how about marketing it? There are so…

4 years ago

How to manage your small business during the Covid-19 crisis

Change can be scary and when it happens fast it’s even more worrying. The COVID-19…

4 years ago

Your guide to creating a landing page that converts

Landing pages are where you turn your website visitors into customers, so we've put together…

4 years ago

What day of the week should I launch a website?

The moment you unveil your new website can have a big impact on its performance…

4 years ago

Announcing our latest integration with PayPal 🎉

We’ve teamed up with PayPal to bring you their latest integration, packed full of business-boosting…

4 years ago

How to make your first online sale

If you've already set up your online store, congratulations! You're ready to start selling. We've…

4 years ago