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Marketing Your Business:
A Beginner’s Guide To Buyer Personas

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Achieving success in digital marketing
Digital Marketing

How can I achieve success in digital marketing?

Digital Marketing is important in today’s world, but it needn’t be daunting. There are some simple ways to use it to make your products and services more successful. People love a good story, so use a website to tell the story behind your business. Be personal and talk about how you were inspired to start up, people will feel they can understand and relate.

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Female electrician working on a construction site.
Electrician

How do I promote my electrician business website?

In today’s world websites are your first impression, and with a beautiful and sleek website, you’re sure to make a good one. Once you have built your website, you’ll want to promote it in order to attract more customers to your electrician business. Here are some expert tips that will help you get some more exposure.

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Dual heritage female business owner using her phone to update her website's SEO. She is casually dressed standing in her kitchen wearing glasses and drinking coffee
SEO

How to kick-start SEO for your new website (in 4 easy steps)

If you’ve recently completed building a website for your business, or you’re thinking about doing so, you might be asking “how do I start SEO for my website?” Search Engine Optimisation is no easy (or fast) task, but there are things you can do to give yourself the best chance for success. Here are 4 steps to help you kick-start your SEO strategy.

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Female small business owner sat on her sofa at home with a hot coffee planning her SEO strategy on her laptop. She is casually dressed and smiling
SEO

Important first steps to make a new website SEO-friendly

If you’re a new website owner, the whole world of SEO can feel intimidating. You don’t want to get lost in the buzzwords, conflicting advice, and confusing link-building strategies – it doesn’t have to be that hard! With a little bit of advice and planning, you’ll be an SEO in no time. We’ve put together a few simple key points to make your new site is SEO friendly, and we promise it’s easier than you think!

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Male looking at mobile phone whilst holding reading glasses. He is working from home and his young daughter can be seen eating at a table in the background.
Digital Marketing

How do I get my new website noticed?

Building a new website is an exciting time for any business. Putting it out on the internet for people to see can be just as fun. But how do you make sure people are seeing it? If you want your site to really stand out from the crowd and achieve its greatest potential, it needs to be as visible as possible.

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Young, female florist writing out the costs of launching her new brand in her flower shop alongside her laptop. She is wearing a black and white striped top.
Business costs

How much does it cost to launch a brand?

One of the main starting points of any new business or new product or service launch is to create a ‘brand’. This will form the foundation of the website you use to attract and retain customers, and any other sales and marketing tools you use. You’ll use your branding as a fun way to stand out from the crowd. But, how much does it cost to launch and promote your brand?

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Close up of a woman's hands typing on a mobile phone.
Digital Marketing

How to get the most out of a new website launch

There is nothing more exciting than having a website that is ready to go. With all of the design, thoughtful content and hard work you’ve put in you’ll want to start sharing it with the world. But how do you make the most of your launch? There are a few steps you can make to get the most out of this time, and the best part is, we’ve already written it down for you!

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Nine people stood in a line, leaning against a brick wall and using their mobile phones
Digital Marketing

How Can I Make My Website Famous?

A website is a powerful, essential marketing tool you can use to raise your profile and increase your sales, but if no one is actually visiting it, it’s never going to achieve the results you want. Luckily, there’s plenty you can do to change that, and while making your website famous might be a bit of a stretch, you can certainly drive more traffic with just a few simple steps.

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