Are you looking to create a stand-out events website? If you’re starting from scratch, or simply looking to freshen up an existing website, it’s a good idea take a look at some of the industry’s best for design and content inspiration. Check out three of the UK’s biggest event websites below:
1. Glastonbury Festival
As soon as you visit the Glastonbury website, you are greeted by the warm colours that beam from their header image. With the infamous landscape and sunset design – the graphic is a mirage of what attendees can expect to enjoy in the summer.
Below this, you are drawn to a rainbow of uneven and clickable menu headings, each a little imperfect, replicating the colourful event shacks that attendees will see during their time at the festival. This is a great way to display consistency, letting the website viewers get an idea on what to expect at the actual event.
The colours and art style create a ‘Glastonbury vibe’, giving you an insight into the place where you’ll be wanting to spend a few warm summer evenings. The homepage clearly highlights all the upcoming artists for the years festival, teasing users to what is in store. It’s easy at first glance to be excited, so it’s clear why so many people click straight to the ‘shop’ icon.
Another great feature on the Glastonbury website is the access information page. It features a very recognisable hero image of different disability awareness symbols; a quick and friendly way to show users that they are an all-inclusive event. The access page has a larger font for those with limited visibility and information on how to get into contact with the team with any queries.
2. The Jockey Club – Grand National 2020
Separated by an array of tonal grey boxes, the Jockey Club website is easy to navigate thanks to its simplicity.
Firstly, the heading for each tab is written in capitals, with a contrasting font against the background to get your attention. Each event tab also features key dates, itinerary and various package options. The information is displayed neatly and effectively. This creates an easy to navigate customer journey, allowing the user to find the information they are looking for. The Jockey Club’s website has been broken up in a way that is easy to understand. They have achieved this by using a comfortable amount of white space along with H1, H2, H3 headings. Their content starts with catchy headings, followed by slightly more information, and then an area which allows users to read in-depth about the event. This is a classic strategy with many benefits – but key in getting people to read your website.
3. Social Media Week London
Another exceptional website for events is Social Media Week London. It has a tasteful colour palette with a pop. The website makes great use of white space and grey/lilac tones to draw users to key bits of information.
On their homepage, they use icons to create an easy and effective way to convey information to the site users; such as a globe icon with ’20+ countries’ for people to recognise that this is a global event. Not only is this a great form of quick communication, but it also ties in together with their look and feel.
If you select the three-line menu navigation, a simple plain red pop up filters in front of the page, with short and snappy headings for you to click on, making for easy navigation.
Finally, they use a running banner which scrolls along with the website, which – if you are running an event with sponsors – is a great way to promote them and show potential attendees who may be coming!
So there you have it, our top 3 event website designs and their top features. If you’re looking to construct an eye-catching event website quickly, easily and affordably then start a free trial with Go Sitebuilder – no credit card or technical skills required!
