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Marketing Your Business:
A Beginner’s Guide To Buyer Personas

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Events

How to Create a Successful Events Website

Are you looking at creating a website for your event? Keen to spread the word on a new exciting occasion? There are some easy steps you can take to raise awareness of your event and create a successful events website.

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Digital Marketing

What are some of the latest web design trends?

You’ve come to make your website and you want it to stand out and look professional, modern and stylish, but you know you don’t have the time to design a website from scratch. Don’t worry, we’ve got you covered with a list of some of 2020’s latest web design trends that are easy to implement in your website builder.

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Financial advisor meeting with a customer in his office, he is explaining a contract document and policy to the woman sitting at his desk
Financial Advisor

How financial advisor websites turn visitors into clients

The most successful financial advisor websites have effective methods of turning visitors into clients for their business. In an increasingly online world, having an effective website which showcases your services is key to engage clients and encourage them to contact you for your services.

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Female in smart casual wear working on laptop while sitting near window in creative office or cafe
Online security

Step by step guide on how to install an SSL Certificate

Having a SSL certificate is of paramount importance for your online business. Not only does it show that people can trust you, but it also ranks you higher on Google’s search engine, as it tells Google that your website won’t put users at risk.

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Middle aged blogger updating her business blog via her smartphone while working remotely in a cafe.
Blogging

Why Do I Need a Blog For My Business?

Although blogging may seem like a hobby only suitable for teens who dream of becoming social media influencers, it is an invaluable tool if you want to expand your business. For those who are unfamiliar with the term, blogging is essentially writing an online journal or informational post which is then uploaded to your site – a bit like an article that you might read in a magazine.

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Working woman on laptop trying to make her website look more professional with her son reading a storybook. Both sitting on a grey sofa in a living room.
Website design

How can I make my website look more professional?

A professional web design ensures that the traffic flow to your website will want to remain, exploring what else you have to offer. With a strong web design, it is easy to make your online business appear all the more professional.

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Female sat at a coffee shop high table using her laptop to update her Go Sitebuilder website. She is wearing a sleeveless white blouse and has curly hair
Website design

What are the best free tools available for web design?

In the modern age, it is vital to have a website with high-quality design. Shoddy web design will no longer cut it with users: according to Stanford’s Web Credibility Research report, 75% of us will judge a business’ credibility based on their web design alone. It is also important to have an original and unique design: there is an endless number of online websites, and thus standing out from the crowd is a great way to distinguish yourself from others.

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Smiling Male Waiter Serving Group Of Female Friends Meeting For Drinks And Food In Restaurant
Bar & Restaurant

Why Your or Bar Restaurant Needs a Website

Nowadays, word of mouth isn’t normally enough to keep new customers flowing into your bar or restaurant. Considering that 75% of consumers who were surveyed said they chose a restaurant to dine at based on its search results, it is paramount that you have a good, accessible website.

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