Attracting more customers to your beauty salon is vital to grow your business. New visitors can become loyal returning customers, and with the right marketing strategies, they can share their experiences of your business with friends and family. The nature of beauty salons is that word of mouth is one of the most important ways to spread the word surrounding your business. However, in order to do this you need to start by attracting more new customers.
There are many ways you can attract new customers to your beauty salon. This article shows a few marketing strategies you could use to attract new clients and grow your customer base.
Effective Website Design
A well designed website can significantly increase the number of customers that visit your salon. Visitors to your website will form a judgement on your website as soon as they see the first page, and according to Stanford Web Credibility research, 75% of people judge a business’s credibility by the design of its website. This means that when using a website builder, you need to make sure that your website looks professional and communicates your beauty salon’s atmosphere and ethos.
In order to create an effective website there are a number of aspects you should consider. Often businesses such as beauty salons will consider matching certain aspects of their website to their beauty salon. For example they may have the same colour scheme on the walls of their salon as they have on their website.
Key points to consider are:
- Colour scheme
- Photographs of your work
The most savvy salons will have various contact options on their website to make booking a service as hassle free as possible. In order for potential customers to gain an insight into your business, you should consider showing your range of services. Also consider showing staff members’ specialities and the price of each service.
A great tool for your website is a contact form which can take personal details such as an email and full name. Having this information also allows you to contact the client after they visit your salon with offers or to remind them of the appointment.
Your website should also provide details of how to contact your salon if the booking system does not work, or if there are more questions that the visitor has. You should include:
- Phone number
These should be displayed clearly at the bottom of your webpage.
Another important facet of any website is providing important information to visitors that is easily accessible and simple to understand. This can be provided through sections on your website. Headings such as the titles listed below can be a good place to start to ensure you include all important information:
- About Us
- Meet The Team
- Price List
- Our Services
- Find Us
- Contact Us
- Frequently Asked Questions
Having all relevant information on your website allows visitors to get a clear idea of your business.
Relevant Social Media
Another important feature for any beauty salon is to have a presence on a range of social media platforms. Social media can increase the exposure of your beauty salon to new customers. Social media can also be a great way to showcase your work in a more informal manner. Instagram is one of the most-used forms of social media for beauty services, so photographs on this platform will help people discover your services and entice people to visit your salon.
The most important aspect to remember when creating a social media presence is to post regularly and ensure your photographs are high quality and well lit. If you are not sure what kind of images would work well on social media then search for different beauty salons or beauty brands and you will get a feel for what makes a successful platform.
Social media can also be a good way to communicate offers your salon may have. For example, you may offer a 10% student discount and through the use of social media you can advertise that to a wide range of people.
This can be especially effective for short term offers, for example on Mother’s Day you may offer 20% off for mothers and daughters if they come in together. This discount can be sold through social media and requires a set of steps such as signing up to a mailing list or following your Instagram account. By setting out your offers in this way, you gain a new way to communicate in the long term with potential clients.
In a market such as beauty the appearance of your business is extremely important in garnering new customers. Having a strong logo and design of your salon is vital in gaining new customers and getting them to come back again. Don’t feel you have time? There are loads of great free online tools to help you design a colour palette, like Colormind, or to design a quick and easy logo, like Looka.
If your salon has not had a redesign recently and you are seeing declining interest it may be time to revamp your brand. This can be as simple as redesigning your website to make it more user friendly or changing the colours you use in your salon. A professional website and design gives customers a sense of the professionalism of your business and allows them to connect to your services easier. Publicising your new look on your website and social media is another way to heighten interest in your salon.
If you don’t have a website yet, or you are looking to rebrand but can’t quite find the time, then Go Sitebuilder is a great option. Designed for simplicity and speed helps you get back to what you’re good at, our website builder means you can have a beautiful and professional-looking website up in minutes! There are even ready-made templates perfect for a beauty salon to save you time and hassle. Try our 14-day free trial today.