Strategy and goals
Do you have an idea of where you’d like your business to be this time next year?
Numerical, abstract or otherwise, this is a great way to give yourself direction and help you to establish priorities.
Tracking your return on investment (ROI) will help you discover when you break even on your investment and prove your success when you start making a profit.
If you’re selling products, will you be able to meet demand if your business grows in popularity?
Or do you need to get something in place for this? This isn’t just a case of being optimistic – it’s important to ensure that if your business gains momentum, you’ll be able to keep that going. Make a plan for how you might expand your offering to meet demand if the need arises.
Do you currently have a system in place to help raise brand awareness?
Whether that’s reviews, word of mouth, competitions or something else, brand awareness is an important part of growing any business. Take a look at what similar businesses are doing, and think about what would work best for your brand.
Are you achieving the goals you previously had in mind?
Website
Does your business have a website?
If yes:
Is it mobile friendly?
This is crucial to ensure that your website shows up on search engines like Google. It also means your customers can easily visit your website on the go!
Do you update it regularly?
Is it easy to find? i.e. personalised domain, good keywords
It’s much easier for customers to find a website if its domain is simple and matches the company’s name. In conjunction with good SEO rankings, which you can boost by ensuring that you’re using relevant terms throughout your website, and by making the most of any SEO tools included in your website, this will ensure that you can be found by the customers you’re targeting.
Do the images fit with your branding elsewhere?
If you opened up the website and saw it for the first time, is there anything you’d change?
If no:
Are you losing potential business by not having a website?
Not having a website makes it harder for potential customers to find your company, decreasing brand awareness and customer conversion.
What kind of website would suit your business?
Do you need a store? Just a blog? What kind of website would ensure that you’re keeping up with the competition? With a website builder, you can be really flexible, so just having a little look around at the kind of websites others have can help you to decide what you do and don’t need to include. Once you know, you can create your own unique, beautiful website in no time! It doesn’t have to be expensive or time-consuming; sign up for a free trial of Go Sitebuilder to see for yourself!
For more hints and tips on the main things to consider when you’re making (or managing) a website, see our blog here.
Social media
LinkedIn?
The more social media accounts you have, the more people you’re likely to reach. Once you have a posting rhythm going, it won’t take much longer to post to several pages than it would to post to one. There are also loads of tools to help with this.
Have you replied to all the messages you need to reply to?
Did you know that Facebook rates your response rate for your customers? Try adding an automated message response to keep your rating high, and try to reply properly as soon as possible.
Do you update it regularly?
This is the best way to make sure you’re keeping your followers engaged. There are different studies on how regularly you should post, but many suggest once a day on Facebook, at least once on Instagram, at least twice a week on LinkedIn and between 3 and 30 times a day on Twitter (which can include retweets, of course).
Is it connected to your website?
If you use images, do they fit in with your branding elsewhere?
Are you engaging with your customers?
Do you follow accounts who offer good information/connections?
Are you reposting content from others?
For more advice on making the most of social media, check out our blog here.
Your own wellbeing
Are you getting enough time away from your work?
Do you have a good working environment?
If you work in one place on a regular basis, ensure that it isn’t going to cause you any problems. General employer desk assessment checklists can help with this. If possible, always work away from where you sleep, as this can disrupt your all-important sleep!
Are you getting enough sleep?
Sleep is incredibly important, and it’s never worth sacrificing it. Even if you feel like you need to spend more time growing your business, being more tired will just end up making you less productive in the long-run.
Are you delegating tasks to colleagues (if applicable), technology and your future self, rather than trying to do everything?
Are you acknowledging your own achievements?
Looking after your own wellbeing is such an important aspect of being a business owner – and one that’s often overlooked. If you’re finding yourself unable to tick any of these boxes it’s probably because your work-life balance isn’t quite in check. Don’t worry, you’re not alone! We’ve provided some helpful tips on ensuring that you’re maintaining a sustainable work-life balance in this free eBook.
