Although all pages of your website are important in showing information about your business, there are certain web pages that you need to get right. Using a website builder such as Go SiteBuilder you can create multiple pages for your website centred around different topics.
Once you have the structure and web design of your website set up, the next phase is to consider which pages you need to optimise the most. Certain pages are more important than others due to factors such as ability to give visitors key information and SEO results.
So to start off this blog; a quick round up of what a web page is. If you are new to website building you may be feeling confused over the different terms for different aspects of a website. A web page refers to the different sections that a website may have, often to find these pages there is a menu which allows visitors to navigate around the website.
The most important pages are:
For some businesses/websites there will be pages that are more applicable to them. Such as:
When deciding your strategy on how to create the most effective website, regarding webpages, there are a few aspects to consider. Generally consider which web pages have:
High visitor numbers/interest – which of your pages have the highest likelihood of creating interest? Is it your online shop or is there something unique on your blog page?
Strong first impressions – which page shapes new visitors’ opinions on your website the most? Studies show that it takes visitors less than two tenths of a second to form an opinion of your brand once they enter your website, therefore creating a strong first impression is incredibly important. Generally this relates to your homepage.
An ability to sell your brand – any page which allows you to inform visitors what your brand is all about is incredibly important. Ensure that pages such as ‘About’ and ‘Contact Us’ are filled with key information.
You may now have one or a few pages that you want to change to achieve better results. By following some of these tips you will create a more effective website that attracts a higher number of visitors.
Homepage:
As your homepage is the first page visitors see, creating a good first impression is incredibly important. Consider the following:
About page:
This is the page visitors go to in order to find out more information about your business. Ensure you have:
Contact/Key information page:
If you are ready to start building your website, then look no further than Go Sitebuilder. With a wide range of features, our simple website builder design means you can have a professional looking website up and running in minutes. Try our 14-day free trial today!
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