For many, the idea of creating an entire website dedicated to you and your achievements can seem unnecessary, even narcissistic. But it could be a great career move, or a way to consolidate your portfolio so your work is easy to find and share. With website builders like Go Sitebuilder, you can have a website up and running in just a few minutes, so now it’s just up to you to decide whether it is a good idea for you.
A personal website gives you a competitive advantage when job hunting
If you’re job hunting, then a personal website can be an invaluable tool to help you stand out from other applicants. Whereas a CV, cover letter and Linkedin Profile are all restricted in their format, if you create your own website then you have full creative control over how you present yourself. Remember that your website speaks volumes about who you are as a person, so make it reflect your personality.
All recruiters carry out some research on potential candidates, and if you have a website that comes up after a quick Google, you’re giving them more information in a more dynamic way. It may say on your CV that you grew a blog by 10,000 followers, but your website will have a link to the blog itself, making it more memorable and more believable. Including work samples and client testimonials is another way of proving that your work is valuable and of a high quality.
You can use your personal website to network
If you have expertise in a certain area, you can highlight this in your personal website. Writing blogs on topics in your industry and optimising them for SEO could get more people viewing your site and seeing you as a leader in your field. This will mean others in your industry will be aware of you and your work, and are likely to reach out, for collaboration, job offers or more!
Think of your website as a virtual business card that you can use when networking, and make sure it has all the information you think is necessary to show you in the best light. Don’t crowd it though – make sure all the information is relevant and useful for visitors to your site.
Creating and optimising a personal website means you acquire new skills
Depending on which website builder you use, you can make your personal website as complicated or as simple as you like. Either way, you’ll gain a plethora of new skills, proving not only that you are tech-savvy, but also that you are capable of learning new things autonomously.
You’ll learn how to customise a website for your personal use, show different styles of web design, and also prove your copywriting and content writing skills. If you spend some time optimising your site and promoting it on social media, then these are even more skills that are easily transferable to many different job roles.
Personal websites lend credibility to freelancers
As a freelancer, you are only as good as your online image. There are so many thousands of freelancers on the internet offering work in a variety of sectors that it is extremely difficult for clients to choose which person to go to, especially on freelancer websites like Upwork or Fiverr. If you have a link to your personal website in your profile for these sites, then potential clients can visit your site and immediately see the work you’ve done, as well as testimonials from other clients who have worked with you.
Having a personal website also means that you can develop a brand for yourself, rather than using a plain, uniform profile like those supplied by Linkedin or Upwork. Creating a brand means that you will become more memorable and your style will be more recognisable. This gives you a headstart against other freelancers who are struggling to stand out in a saturated market.
Personal websites are perfect for visual industries
Imagine you’re a designer, photographer or videographer. How are you going to showcase your work using just your CV and cover letter? If you’re a freelancer or looking for a job, the best way to show what you’re capable of is by publishing your work so others can see it. If you’re worried about people stealing your hard-earned work, check out our blog on protecting your images from being stolen by strangers.
When done right, your personal website can be an instant portfolio that will be potential clients or recruiters’ first port of call when they want to find out about you and your work.
If you think you’re ready to get stuck in and create your own personal website, why not choose Go Sitebuilder to do it? We provide hundreds of pre-designed templates that can easily be customised to your personal brand and style, all in a matter of minutes! We know you’re busy, so our streamlined web design services can be carried out from your laptop, tablet or smartphone, so you can control your website wherever you go.
Why not try our free 14-day trial to find out what your personal website could look like?