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Marketing Your Business:
A Beginner’s Guide To Buyer Personas

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Relaxed, female small business owner designing her website at home
Website design

How Can I Make My Website More Visually Appealing

Just as you wouldn’t want to go into a shop filled with clutter, or dine in a restaurant with dirty dishes and glasses littered all over the table, visitors to your site won’t want to stay for very long if your website looks visually unappealing – regardless of what you have to offer. Thankfully, there are many great website builders out there for you to use, which offer an easy, cost-effective way to build a beautiful website.

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Happy African American financial advisor accountant at a meeting with a client couple
Accountancy

Why I should build a website for my accounting firm

By setting up a website, customer numbers can increase and it is easier to show your services without setting up lengthy meetings or phone calls. In fact, 85% of people do online research before paying for services, and if your firm isn’t online, then people simply won’t find you!

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Female photographer building an image gallery on her website with a laptop
Photographer

How do I build a strong photography portfolio?

Building a photography portfolio isn’t just building a website to upload all of your favourite pictures and hoping that people will engage with them. There are many different approaches to exhibiting your photos in a way that will highlight the quality of your work, and we have put together a list of top tips so that your photography website will stand out from the crowd and showcase your skill.

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Wide angle shot of a restaurant interior of the bar counter and shelves of alcohol behind the bar.
Bar & Restaurant

What every bar or restaurant website should have

Well designed websites will showcase your food and drinks to the highest standard, enticing customers with beautiful images and informative menus. This blog explores the different features which are key to creating an effective website for your bar or restaurant.

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How to edit the images you use for your website
Photos & Images

How to edit the images you use for your website

The visual aspect of website design can attract or turn away visitors, therefore when creating your website it is important to choose images that create an impact and relate to your brand. Here are some considerations we think are really important when ensuring your website leaves a lasting impression.

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Group of three females sitting on steps outside and relaxing after running in their sports club
Sports Club

Top tips to attract new members to your sports club

If you have a sports club whose members are dwindling, you want to reach out and flex your marketing muscles to get more members! Finding new people isn’t as difficult as it sounds, you just have to consider your potential new members; what do they want and where will they be looking?

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Female food blogger vlogging her latest recipe
Blogging

What is blogging and how can I start my own blog?

Many successful websites will run a blog alongside their main site to generate more interest and share their ideas. Creating a blog section to your website can be an effective way to gain customers by building up a rapport with visitors on your website. Blogging can also be a good way to communicate news surrounding your business such as awards or new products.

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Online store owner writing an address on a package
Selling online

How to start a small independent online store

The number of small independent stores creating an online presence is ever increasing. With a wide range of potential customers to reach and easy cost-effective ways to reach them, there has never been a better time to start an online store.

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Woman using mobile phone in beauty salon receiving a manicure by a beautician.
Getting started

Why is it Important For a Beautician to Have a Website in the UK?

Whilst hairdressing and beauty salons could once rely on word of mouth to grow their customer base, the internet has now become a tool to draw in new clients. It is therefore important that you brush up on your tech skills so that your business can excel, both online and in person.

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