Setting up a website is one of the best things you can do for your business – it can help it grow from an exciting idea into much more, and ensure that all your hard work pays off. One of the great things about having a website is that it’s largely up to you what you want from it; you can choose to have as much or as little content and functionality as your business needs. However, when you’ve already got several things to think about, there can be such a thing as too much choice! To make your life a little easier as you embark on the adventure of growing your business, here are the six main things you should aim to get from a website when you’re starting out:
A website is vital for your business’s professional image. While social media is an important tool, today’s customers expect a stronger web presence than this alone. In this data published by Statista, only 16.8% of global online shopping traffic came from social media platforms – less than from direct navigation, search or email. Creating a professional online presence – which can includes not just a good website, but also features such as domain names and email addresses – is often key to a business’s success.
There are many different ways to create a website, from paying a web designer to using a free online platform. However, a lack of direct input or technical experience can mean that the result isn’t quite what you envisaged, while still leaving you short on money, time or both. Whatever route you go down, it’s important to have a website you can easily manage and maintain. Small businesses are constantly growing and changing, so being able to update your website – without the technical experience of a web designer or developer – can (and should!) be an important part of your business strategy.
3. Discoverability (SEO)
Most of us know the importance of getting a website ranked in search results, but a lot of people are reluctant to pay the (often hefty) charges for search advertising. A simple and mobile-friendly sitebuilder can play a huge part in SEO success by allowing you to add content regularly; this is often one of the key factors in driving up a website’s search ranking.
A good online store will boost sales and contribute to the smooth running of a business. The time constraints of running a small business mean that an all-in-one platform can really make a difference; having something that will process payments and orders without constant management leaves you free to work on other areas of the business.
We know that many business owners are single-handedly balancing a business with other personal or professional commitments – in 2017, 76% of businesses were entirely run by the owner(s). One of the perks of running your own business is that you don’t have to be tied to a desk, so it makes sense to have a website that you can manage on the go, at any time.
6. Social media cross-functionality
As mentioned above, social media is very important for businesses, so a connection between your social media and your website is key. Displaying social media posts on your website (and vice versa) means your website will reflect the time you spend updating social media, and ensures that news and updates are visible to everybody.
Your website can be instrumental in turning prospective customers into actual customers, and keeping them engaged over time. We’ve designed Go Sitebuilder with this in mind, so that you have everything you need to grow your business, wherever you are. To try it for free today, download the Go Sitebuilder app on Google Play or the App Store, or access it through your browser here. Happy sitebuilding!